Article by Nina Christopoulou
The festive season is upon us, and commuters passing through St. Pancras International are in for a very merry treat! Tiffany & Co. partnered up with Coty, to create a Christmas scene that feels as if out of a fairytale – a glistening Christmas tree decorated by an animatronic robot which is constructed exclusively out of Tiffany Blue Boxes. As if the installation itself wasn’t dazzling enough, the Christmas tree diffuses Tiffany & Co.’s Signature Eau de Parfum, allowing any passer-by to experience the magic of “The Holidays Made by Tiffany”.
Camden Town London was invited to the launch of the scented Christmas tree, held at St Pancras Champagne Bar by Searcys and it was undoubtedly an immersive festive experience! The perfume bottle replicas, crafted paper Iris flowers and baubles that decorate the 43-foot tree create a Tiffany-inspired festive setting which wowed when the lights turned on, under the sound of Christmas carols.
A Tiffany & Co. fragrance shop is set up just a breath away from the tree, offering shoppers the chance to gift their loved ones a personalised fragrance. The fragrance shop features complimentary bottle engraving services from December 15th to the 24th, a playful vending machine to purchase their perfume from and, of course, Tiffany’s signature gift-wrapping services!
The sparkling Tiffany & Co. Christmas creation will be available for commuters to gaze at from 12th November 2018 to 4th January 2019!
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